Sleepy Hollow Auto Group
Your favorite dealership - by a long shot!
Proudly Serving the Driftless Since 1989
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Love Your Dealership As Much As Your Car
We get it - dealerships are often dreaded. And honestly? For good reason.
No one likes to feel ambushed before they've even parked, upsold on things they don't need, and ignored once the sale is done.
That's Why We Do Things Differently
At our three dealerships, you won't find suits or high-pressure sales. You'll find helpful, down-to-earth folks who care about you, your time, and your vehicle.
We're Here for the Whole Ride
Need a vehicle? Easy. We've got eight new brands, hundreds of pre-owned vehicles, and a great team to help you find the perfect fit.
Regular maintenance? Handled by our expert technicians - just drive right in or book your appointment online.
Unexpected repairs? We've got your back. We'll work with your insurance and get you a loaner vehicle while our Service & Collision Center teams work their magic.
Glass repair, 24/7 towing, and rentals? We've got it all in Viroqua, so you can keep moving without missing a beat.
Whatever you need, wherever you are in your journey, we make car ownership feel a whole lot easier.
Want to Experience What It's Like to Love Your Dealership? Stop By Today!
Discover new Chevrolet, Buick, GMC, Ford, Chrysler, Dodge, Jeep and Ram vehicles our three dealerships conveniently located in Viroqua, WI or drop off your vehicle for service while you explore our community.
Our customers from La Crosse, Onalaska, West Salem, Sparta, and beyond love visiting our vibrant local businesses in Viroqua. Make a trip and explore our fantastic Farmer's Market on Saturdays, plus local restaurants, coffee shops, and boutiques.
Our customers from La Crosse, Onalaska, West Salem, Sparta, and beyond love visiting our vibrant local businesses in Viroqua. Make a trip and explore our fantastic Farmer's Market on Saturdays, plus local restaurants, coffee shops, and boutiques.
Prefer to spend time in nature? Take a stroll through our prairie at Sleepy Hollow Ford, or rent a bike in town to enjoy our local trails!
Ready to visit us? Check out the map below, and we'll see you soon!
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Frequently asked questions
Where is Sleepy Hollow Auto Group located?
Sleepy Hollow Auto Group has four locations in Viroqua, WI. Our Chevy Buick GMC location is at 1225 N Main St, our Chrysler Dodge Jeep Ram location is at 1310 N Main St, our Ford dealership is at 150 Vernon Parkway, and our Commercial Truck Center is at 150 Fairlane Drive. We proudly serve drivers across Vernon County and the surrounding Driftless region, including La Crosse, Onalaska, Sparta, West Salem, Richland Center, Baraboo, Boscobel, Tomah and beyond.
What are Sleepy Hollow Auto Group's sales hours?
Our sales team is available Monday through Friday from 8:00 AM to 6:00 PM, and Saturday from 8:00 AM to 2:00 PM. We are closed on Sundays. Stop by any of our four Viroqua, WI locations or call us during business hours.
What car brands does Sleepy Hollow Auto Group carry?
We are an authorized dealer for eight brands: Chevrolet, Buick, GMC, Ford, Chrysler, Dodge, Jeep, and Ram. Whether you're looking for a new truck, SUV, van, or car, our three Viroqua dealerships carry one of the largest multi-brand inventories in western Wisconsin.
How long has Sleepy Hollow Auto Group been in business?
Sleepy Hollow Auto Group has been serving the Viroqua community and the greater Driftless region since 1989. We're proud to be a family-owned, locally operated dealership group.
Does Sleepy Hollow Auto Group service all makes and models of cars?
Yes. We service all makes and models, not just the brands we sell. Whether you drive a Toyota, Subaru, Honda, Hyundai, Kia, Nissan, Mazda, or any other vehicle, our technicians can handle routine maintenance and repairs. No appointment is necessary for many services: just drive right in. If you prefer to schedule ahead, you can book online or call any of our locations.
Can I buy or finance a vehicle online?
Yes. You can start your purchase entirely from home: browse inventory, get a trade-in estimate, apply for financing, and adjust your monthly payments online. When you're ready, you can either complete the deal digitally or come in and pick up where you left off with one of our team members.
Does Sleepy Hollow Auto Group accept trade-ins?
Yes. You can get a trade-in estimate right on our website before visiting the dealership. We accept trade-ins on new and pre-owned purchases, and our team will walk you through how to apply your trade value toward your next vehicle.
Are there current vehicle specials or incentives available?
Yes. We offer rotating monthly specials on new vehicles, including low APR financing offers from our manufacturer partners. Visit our specials page or call any of our four Viroqua locations to ask about the latest deals on your preferred brand or model.
Do I need an appointment for vehicle service?
No appointment is necessary for many routine services — simply drive right in. If you prefer to schedule ahead, you can book online or call at any time. Our service technicians handle everything from oil changes and tire rotations to complex repairs, and we service all makes and models.
Does Sleepy Hollow offer 24/7 towing near Viroqua, WI?
Yes. Our 24/7 towing service is available every hour of every day. We also operate a full Collision Center for repairs after accidents, and we'll work directly with your insurance company to simplify the process. Loaner vehicles are available while your car is being repaired.
Can Sleepy Hollow repair or replace my windshield?
Yes. Our auto glass team handles both windshield chip repairs and full replacements. If your windshield is cracked or chipped, you can schedule a glass repair appointment online or call us for a same-day assessment.
Does Sleepy Hollow sell commercial or work trucks?
Yes. We operate a dedicated Commercial Truck Center at 150 Fairlane Drive in Viroqua, WI, specializing in chassis cab trucks from Ford, Ram, Chevrolet, and GMC in weight classes from 3500 through 6000+. We also offer upfitting with service bodies, flatbeds, dump beds, accessories, and snow plow packages for contractors, municipalities, and businesses throughout the region.
Does Sleepy Hollow Auto Group offer rental cars?
Yes. We offer rental vehicles in Viroqua, WI, including trucks, SUVs, minivans, and passenger vans. Our rental service is a convenient option whether you're visiting the Driftless region or need a vehicle while yours is being serviced. Visit our Rent-A-Car page or call us to check availability.