Upfitting for Dealerships

Stock your lot with upfitted vehicles that attract the right buyers, close the sale with customization, or offer add-ons to your existing customers. At Sleepy Hollow Commercial Truck Center, we partner with dealerships of all sizes throughout the Midwest to help them meet the growing needs of their customers.

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Grow Your Dealership with a Trusted Upfitting Partner

From consideration to purchase, our team handles the upfit so your team can stay focused on selling more vehicles.

Stock the Lot with the Right Inventory

Upfit trucks and vans before they're sold, so your inventory attracts the right buyers. Flat beds, dump beds, service bodies, plows, and accessories make a vehicle ready to work on day one.

Close the Sale with Customization

Don't lose out to other dealers that offer upfitting on-site. Offer upfitting as an option when a buyer is ready to purchase, and we'll help spec the right build for their work and deliver you a quote and timeline.

Grow Your Aftersales with Accessories

Provide your customers with options for toolboxes, hitches, lighting, liftgates, and thousands more in-stock accessories.


How We Can Help

Whether you're building inventory or serving a specific customer, we'll work directly with you and get the vehicle back quickly.

Upfitting Vehicles for Your Lot

1. Tell Us What You Need

Need more flat bed trucks on the lot for farmers? More work vans for tradesmen? We'll help you make a plan that fits your inventory and timeline.

2. We Upfit the Vehicle

Our team installs flat beds, dump beds, service bodies, plows, and accessories from our in-stock inventory, so you aren't waiting on parts to ship.

3. Get It Back on Your Lot

We handle the upfit and get the vehicle back to you quickly, with turnaround times that are often weeks, not months.

Upfitting for Your Customers

We Build It With You and Your Customer

We'll work with you and your customer to spec out the right build for them. We'll be as involved as you want us to be with the consultation, and we'll be in touch with you during the build. This works for buyers who are closing on a vehicle and for your current customers looking to upgrade the truck they already own.


We Stock Beds, Bodies & Accessories for Every Build

We stock and install thousands of accessories from brands including Buyers Products, Tommy Gate, B&W, BOSS, Mil+Spec Liner, Extendobed, DECKED, and WeatherTech. Browse what we offer, and call us if you don't see the build you need.

Lineup of CM service bodies at Sleepy Hollow Commercial Truck Center
Built-in storage and organization for trades, utilities, and mobile service work.
Truck upfitted with a flat bed at Sleepy Hollow Commercial Truck Center
Aluminum and steel flat beds from Rugby and CM Truck Beds, installed on-site.
Truck upfitted with a Rugby dump body at Sleepy Hollow Commercial Truck Center
Rugby dump bodies in aluminum, carbon, and stainless steel for hauling and landscaping.
Truck with BOSS snow plow
New and used BOSS plows for trucks, tractors, skid steers, and ATVs, plus BOSS and SaltDogg spreaders.
Work truck outfitted with an Extendobed slide-out and tool storage
Tommy Gate liftgates, ladder racks, and cargo control for serious work trucks, installed on-site.
DECKED drawer storage system installed in a truck bed
Extendobed slide-outs, DECKED drawer systems, and Buyers Products toolboxes to keep gear secure, dry, and organized.
B&W gooseneck hitch installed in a truck bed
B&W hitches, fifth-wheel and gooseneck setups, brake controllers, and towing hardware.
Ford truck equipped with a strobe light package
Work lights, strobes, beacons, and LED upgrades from Buyers Products.
Truck bed with Mil+Spec Liner spray-in bedliner
Mil+Spec Liner spray-in bedliners, tonneau covers, WeatherTech liners, and bed mats.

Start with the Right Chassis Cab

Looking for a chassis cab to upfit? Browse our new and pre-owned inventory from Chevy, GMC, Ford, and Ram.

Lineup of new chassis cab trucks at Sleepy Hollow Commercial Truck Center
Chassis Cab Trucks
New and pre-owned chassis cabs from Chevy, GMC, Ford, and Ram, from 3500 to 6000+.

Find the Right Chassis for the Build

See what's in stock, or call the Truck Center to talk through which chassis fits the bed, body, and accessories you have in mind.

Shop Chassis Cab Trucks

Connect with Our Team Today

Our upfitting experts are here to help. Learn more about the services we offer to dealerships, get started with one vehicle, or upfit an entire fleet today.

Cole Tabbert, General Manager at Sleepy Hollow Commercial Truck Center
Cole Tabbert
General Manager
Rich Clements, Commercial Vehicle Sales Consultant at Sleepy Hollow Commercial Truck Center
Rich Clements
Commercial Vehicle Sales Consultant

Let's Talk About Your Dealership

Call the Truck Center to talk through upfit inventory for your lot, builds for your buyers, or aftersales upgrades for your customers.

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Ongoing Service and Support

Once a vehicle leaves our shop, our service team is here to help you and your customer keep it in great shape. We can handle maintenance and repairs for trucks, beds, plows, and accessories, or provide expert guidance to your team of technicians when questions arise. We provide free phone consultations to our dealer partners, and we can often arrange to pickup and deliver vehicles.


Dealer Partnership FAQs

How can my dealership use upfitting?
Three ways: upfit vehicles for your lot to attract the right buyers, offer upfitting as an option to buyers to help close the sale, or provide aftersales upfitting to current customers who want to upgrade their trucks with liftgates, toolboxes, and more. Use one or all three.
How does it work when a customer wants a specific build?
We'll work with you and your customer to spec out the right build for them. We'll be as involved as you want us to be with the consultation, and we'll be in touch with you during the build.
Can you build inventory for my lot, not just customer orders?
Yes. Whether you're looking to expand your selection or have a customer in need of an upfit, we'll work directly with you to build the right inventory for your lot.
Can you upgrade trucks our customers already own?
Yes. We install beds, bodies, plows, and accessories like liftgates and toolboxes on trucks whether or not they were purchased from us. Tell us what the customer drives and what they need, and we'll confirm compatibility and put together a plan.
How fast is your turnaround?
It depends on the build, but because we stock beds, bodies, and thousands of accessories, our turnaround times are often weeks, not months. Call us with your project and we'll give you a realistic timeline up front.
What can you install?
We install flat beds, dump beds, and service bodies from Rugby and CM Truck Beds, BOSS snow plows, and thousands of in-stock accessories including toolboxes, liftgates, hitches, and lighting.
Do you service what you upfit?
Yes. Our service team can handle maintenance and repairs for trucks, beds, plows, and accessories, or provide expert guidance to your team of technicians when questions arise. We provide free phone consultations to our dealer partners, and we can often arrange to pickup and deliver vehicles.
Where are you located?
Sleepy Hollow Commercial Truck Center is in Viroqua, Wisconsin, and we partner with dealerships across the Midwest. Stop by to see trucks, beds, and accessories in person, or call us to get started.

Let's Talk Upfitting

Give us a call. Our team at Sleepy Hollow Commercial Truck Center will work directly with you, whether it's inventory for your lot, a build for a buyer, or an upgrade for a current customer.

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